Summary on Brand India
India is known as colourful, mystical and fascinating. Simply: Incredible!
The 5. Jour Fixe of the Association for Place Branding & Public Diplomacy has discovered the story of Incredible India, the tourism brand of India. Besides the story of "Incredible India", the presentation also gave an insight into the evolution of a "credible India" – the business brand of India.
Last week on the occasion of our 5. Jour Fixe, our special guest, Sudhir John Horo presented the Brand India. Horo has been working on Brand India assignments since 2006 with his team at theIdeaWorks, a communication design firm primarily focused on nation brands and public diplomacy, based in New Delhi.
He has had the unique opportunity to work with both – Incredible India, the tourism brand of India, managed by the Ministry of Tourism, Government of India and India. Fastest Growing Free Market Democracy, the business side of India, managed by India Brand Equity Foundation (IBEF) (a public-private partnership between the Ministry of Commerce & Industry, Government of India and the Confederation of Indian Industry).
He shared with us his experiences on working with the incredible as well as the credible side of Brand India and for those who missed the Jour Fixe: Just send an e-mail (meike.eitel(at)public-diplomacy.org) and ask for the summary.
Cordially,
Meike
Tags: &, Association, Branding, Campaign, Diplomacy, Event, India, Place, Place-Branding, Public
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Comment by Gero Grandisch on October 30, 2009 at 9:07am - Meike, Horo - thank you so much. I just had a look at the summary and it is absolutely great both in informative content and visually.
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